Digital Marketing Strategist

  • 100% Remote
  • Remote
  • 26 May, 2022

Job Summary

Responsibilities

ACCOUNT MANAGEMENT
Implement and execute scalable DTC strategies for multiple brands, tailored specifically to niche audiences.
Manage existing Facebook, Instagram, TikTok & Google advertising accounts with constant consideration of your ROAS/ACoS/MER targets.

COLLABORATION & CAMPAIGN PLANNING 
Work with the creative team to coordinate campaigns and new product launches giving your strategic perspective to ensure content produced converts.
Collaborating with the marketing team to coordinate with other marketing funnels (email, sms 

REPORTING & ANALYSIS
Collaborate, analyse and report on paid digital marketing campaigns and develop recommendations for ongoing optimisation
Identify, develop and introduce additional digital channels to deliver an outstanding UX across all touch-points for our brands.

 

Requirements

Experience in a Digital Marketing role, in an E-Commerce business.
Thorough understanding of marketing funnels, value maximisation and conversion strategy
Proven track record of outstanding results in digital creative campaigns
A solid grasp of all modern marketing platforms: Facebook Business, Facebook Ad Manager, TikTok Ad Manager, Shopify, Klayvio, Google Ads, Google Analytics
Understanding of the major analytics systems used in performance marketing: Google Analytics, Hotjar, Google Tag Manager, TripleWhale etc.
Experience working with an Australian company
Experience with Adobe Creative Suite (Photoshop & Premiere) to create marketing assets and creative content is preferable
Experience with Snapchat or Pinterest advertising platforms a bonus
Exceptional organisational skills, excellent time management and prioritisation capability

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