Responsibilities
Responsible for the day-to-day management of Social Media Channels (Google Ads, Facebook Ads, Instagram Ads, Linkedin Ads).
Strategically define paid approach to marketing campaigns across owned and paid channels to feed both awareness and acquisition business objectives.
Define overarching strategy of funnel in order to hit these objectives, and ensure content is optimized for each channel.
Own the Media Buying Strategy across various advertising channels.
Develop regular reporting and analysis of channels and campaigns to ensure continuous optimization and accountability. Experience evaluating and optimizing against key metrics including CPL, CPA, and other conversion metrics
Support Search Engine Optimization and organic search best practices to ensure a steady flow of traffic across channels.
Be the internal SME for all things Digital Advertising. Help educate and inform internal employees, partners, and other stakeholders on how we leverage these channels.
Collaborate with internal and external parties as required to execute campaigns. Consult with other members of the Digital and Content team as needed.
Develop relationships with vendors and platforms and keep informed of all best practices and innovation in the industry.
Requirements
4-6 years relevant social media, communications, or marketing experience.
Proven track record of high ROI results on previous large scale campaigns
Past experience managing $100k+ in monthly Ad budget