Requirements
Deeply understand the competitive landscape
Study and intimately understand product updates and changes
Communicate these changes/updates to customers in a way that resonates
Follow and analyze market trends to help position our product
Develop a cohesive product communication plan
Craft compelling product messages across all marketing channels(site, blog, social, PR, email, etc.)
Engage cross-functionally with both the product team and the marketing team
Requirements
2+ Years Product Marketing Experience
Excellent writer and communicator
Passion for membership and great membership products
Experience in planning and executing product marketing campaigns
Market research and analysis experience
Working knowledge of web analytics tools