Job Summary

Responsibilities

Oversee content production and develop a web content strategy that syncs with our brand marketing and demand generation goals.
Create, edit, and manage content for a variety of mediums that could include: email, newsletters, blogs, white papers/guides, thought leadership articles, customer case studies, website pages, webinar slide decks, sales collateral, event collateral, and video scripts.
Utilize SEO tactics to help improve domain authority and natural search results by incorporating high value keywords into new articles, optimizing target keywords in existing articles, and securing backlinks.
Maintain the master content calendar that schedules all aspects of the creation and delivery of content throughout the year.
Stay up-to-date with current best practices in the industry for tactics that might apply to us.
Collaborate with the team on content for social media posts.
Help maintain a consistent voice and tone for the brand across multiple channels.

Qualifications
You have 5+ years experience writing and editing (in English) for multiple channels, and can articulate the differences in how you approach them.
You’re a stickler for style, grammar and finding the words and phrases that best capture and idea or feeling.
You have deep experience with SEO and keyword strategy. You're familiar with tools such as AHREFS or SEMRush to monitor competitive positioning and identify new opportunities.
You have some technical proficiency with CMS tools such as WordPress. 
You’ve managed freelance writers, and may even have a short list that you’ve worked with before. 
You’re equally comfortable and motivated by working “high level,” developing a strategy and plan, or being ”hands-on” writing and editing.