Content Marketing Specialist

  • 100% Remote
  • Remote
  • 12 Jan, 2022

Job Summary

Responsibilities
Build a strong content strategy with measurable goals that can be shared to attract and convert prospects into customers, and customers into repeat buyers including newsletters, email marketing, blogs, video, advertising, social media posts, etc.
Exhibit high attention to detail in crafting messaging and editing with all content and copy-related work
Write and distribute content for our suite of industry and consumer newsletters
Work with the email marketing lead to create content for email onboarding and nurture flows through our CRM
Work with the email marketing team member to create content for all newsletters and email
Analyze the company’s existing content marketing plan to identify strategic weaknesses, and execute recommendations for improvements
Identify, plan, and create content marketing campaigns that align with each individual target audience segment, both B2B and B2C
Create clear, attainable editorial content calendars that align with the marketing team’s needs for product launches, customer-focused campaigns, and general ongoing growth needs
Identify and steer the creative direction for new content programming mediums that are consumable by our target audiences
Work closely with the social media manager to expertly distribute all completed content on channels that are most appropriate for a given content medium
Research competitor’s content, messaging, and distribution tactics and identify ways we can win customers with similar offerings
Set and measure key performance indicators (KPIs) for content campaigns


Requirements
3-5 years of experience in content marketing
Exceptional verbal and interpersonal communication skills
Exemplary short-form (social) and long-form (blogs and newsletters) written communication skills that touch both external and internal messaging needs
Exceptional copy-editing skills
Ability to research, digest, and translate complex topics to appropriate audiences
A team player, but independent and self-motivated
Strong desire to learn along with professional drive
Competency in SEO and keyword research, strategy creation, and implementation practices
Competency with content tools (CMSs, CRMs, YouTube, Mailchimp, etc.)
Data-driven, with the ability to monitor, track and optimize the success of campaigns
Knowledge of traditional finance, crypto industry (DiFi, Web3, Infrastructure, Bitcoin, etc)
A Plus: Experience with video production (storyboarding, editing, VO scripting) and graphic design

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