Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
Design, build and maintain our social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Collaborate with the Ecommerce &Web team to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Instrument conversion points and optimize user funnels
Degree in marketing or a related field.
2-3 years proven work experience in digital marketing
Demonstrable experience in managing SEO/SEM, marketing database & Email/Social media campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Strong analytical and data-driven skills
Location: Gbagada, Lagos