Job Summary

Key day-to-day responsibilities

• Funnel Building & Lead Nurturing

You’ll have a lot of inbound traffic and 10 years worth of quality blogs, resources, and courses at your disposal to convert visitors into customers. Our goal is to build a set of segmented funnels, guiding our readers to the most appropriate products for their problems.

From ads, to copy, to landing pages, to email sequences, you’ll spend most of your time converting our traffic into customers.

• Conversion Rate Optimisation

Optimising the pages that exist, and the landing pages in our conversion funnels will be an ongoing and iterative job. This means taking a key part in our growth engine, from idea to implementation.

You’ll be given the tools to measure and implement changes rapidly, working closely with the Head of Growth on strategy.

• Paid Channel Management

Management of selected paid channels with the goal of generating leads and sales, taking on the channels you’re most comfortable with.

This means managing budget, ads and ad sets, audience and keyword research. Guiding that paid traffic to the funnels you have built to convert them into leads and sales.

Skills & Experience Required

• You must have experience planning and building conversion funnels
  • Conversion-focused copy
  • Landing page design (with software such as Leadpages, Unbounce or HubSpot)
  • Nurture email planning, writing, and building
• You must have experience optimising pages for conversion
• You must be comfortable working with data and setting up appropriate tracking
• You must have some experience working with paid channels

Nice to have

• Experience podcasting, or just a love for podcasts!
• Experience in SEO and content marketing
• Experience managing an affiliate program
• Creative skills, and experience with Adobe products or similar
• Familiarity with Inbound methodology 
• Experience in the SaaS industry