Job Summary

Responsibilities
Creating and maintaining google ads campaigns, including paid search, display and video for all different operating regions
Creating and constantly optimizing digital paid campaigns for the Ferryhopper App (both for iOS and Android)
Managing the Facebook Ads Manager account, by implementing and optimizing campaigns, while also in collaboration with our brand team to create eye-catching content
Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
Tracking, reporting and analyzing website and app analytics, pay-per-click (PPC) initiatives and campaigns
Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies to drive strong return on investment and efficient CAC
Perform ongoing paid keyword discovery, expansion and optimization
Implementing competitor analysis
Utilizing A/B testing mentality across different levels

 Requirements
Proven SEM experience and success of at least 2 years managing PPC campaigns across Google and/or other search engines
In-platform execution experience setting up campaigns in Facebook Ads Manager
Solid expertise in campaign and analysis and reporting (eg Google Analytics/GA4 experience, Google Tag manager, Data Studio, Facebook Analytics and other)
Excellent analytical skills and you love working with data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations
Up-to-date with the latest trends and best practices in paid digital marketing
Professional fluency in Greek and English; any other language will be considered an asset
Ability to work independently and switch between projects
Attention to detail, excellent organizational and multitasking skills