Job Summary

Responsibilities:

Digital Media Strategy and Planning

Collaborate with account services and digital team members to create media strategies and plans.
Conduct research on audience behaviours, creating personas and profiles used to identify audiences online.
Develop targeting strategies to connect with client audiences, identifying key channels and platforms to best reach potential customers.
Present media plans, reports, and performance analyses to clients.

Campaign and Project Management

Create project timelines and deliverables for review with account services and clients, ensuring clear expectations are set across departments and team members.
Establish and ensure implementation of best-practices in campaign management, naming, data collection, and optimization processes.
Plan budgets, build report templates, and create campaign across digital platforms.
Provide guidance and mentorship to junior team members in developing campaigns, optimizing campaign performance, and developing analysis of campaign results.
Establish optimization schedules to monitor and improve campaign performance, working closely with supporting team members to ensure outstanding campaign results.

Requirements

Bachelor’s Degree in business or related field (an equivalent combination of education and experience may be considered)
Strong project management skills
2+ years’ experience working in digital marketing
Experience with Google AdWords, Google Analytics, Facebook Ads, and/or Twitter Ads.
Certification in HubSpot, Google, or Facebook are all assets.
Advanced skill in Word, Excel, PowerPoint.
Strong proficiency in managing and analyzing data
General understanding of advertising, communications and design
Knowledge of agriculture, and agriculture services considered an asset.