Digital Marketing Specialist The objective of digital marketing is to develop strong and innovative strategies to promote the business digitally. As a digital marketing specialist, you are expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising to improve brand growth
Job Responsibilities:
The Digital Marketing Specialist responsibilities include:
Planning and executing all digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising campaigns
Maintaining Blue Square’s social media presence across all digital channels and assessing against goals (ROI and KPIs)
Measuring and reporting on the performance of all digital marketing campaigns
Design, build and maintain our social media presence
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute and measure experiments and conversion tests
Create landing pages and optimize the user experience
Create and execute standard digital marketing campaigns that convert
Craft email marketing messages that convert and increase subscribers on the existing email list
Run Pay per click advertising, share strategy with the Marketing Lead
Perform SEO related functions
Create infographics based on research or surveys
Manage brand website and maintain it, keeping best practices in mind
Optimize content for the website and social media platforms
Work with various content formats such as blogs, videos, audio podcasts, etc
Track the website traffic flow
Provide internal reports on a regular basis
Salary:
Attractive