Digital Marketing Specialist

  • 100% Onsite
  • Africa
  • 11 Nov, 2022

Job Summary

Digital Marketing Specialist The objective of digital marketing is to develop strong and innovative strategies to promote the business digitally. As a digital marketing specialist, you are expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising to improve brand growth

 

Job Responsibilities:

The Digital Marketing Specialist responsibilities include:

Planning and executing all digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising campaigns

 Maintaining Blue Square’s social media presence across all digital channels and assessing against goals (ROI and KPIs)

Measuring and reporting on the performance of all digital marketing campaigns

Design, build and maintain our social media presence

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute and measure experiments and conversion tests

Create landing pages and optimize the user experience

Create and execute standard digital marketing campaigns that convert

Craft email marketing messages that convert and increase subscribers on the existing email list

Run Pay per click advertising, share strategy with the Marketing Lead

Perform SEO related functions

Create infographics based on research or surveys

Manage brand website and maintain it, keeping best practices in mind

Optimize content for the website and social media platforms

Work with various content formats such as blogs, videos, audio podcasts, etc

Track the website traffic flow

Provide internal reports on a regular basis

 

Salary:

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