Responsibilities:
Work cross-functionally with sales, product marketing, and content teams to strategize full-funnel digital programs across paid search, paid social, programmatic, and CTV channels
Partner with outside agencies to define and execute paid and organic analysis, keyword research, and reporting & optimizations
Regularly test, evaluate, report, and measure results of ongoing campaigns to continuously improve conversion rates
Provide regular updates to the broader team(s) and leadership on the progress of digital programs and action items based on analysis
Manage quarterly budget and plan accordingly throughout the fiscal year
Support the planning, building, and execution of A/B testing across ad copy, creatives, landing pages, and various touchpoints throughout the marketing & sales funnel
Analyze our website and identify opportunities to optimize site structure and content for improved discoverability
Qualifications:
5+ years of experience in Digital Marketing, ideally in a B2B tech environment, startup preferred
Experience with online marketing tools: Google Ad, Facebook, LinkedIn, Hubspot
Knowledge of marketing automation platforms to generate traffic, convert visitors to leads, and nurturing into qualified leads
Organized, self-starter, detail-oriented, and able to manage multiple projects simultaneously
Effective communicator who can develop creative content to be distributed through multiple channels
Good knowledge of SEM, SEO, Display, and A/B and multivariate testing, and can iterate based on findings
Data-driven, excited to analyze and report on the ROI of campaigns, contribute to team Lead and MQL goals, all to increase ARR
Creative thinker who is not afraid to step out of the box and propose new, different, and innovative ideas