Digital Strategist

  • 100% Remote
  • Remote
  • 24 Mar, 2022

Job Summary

Responsibilities

Serve as the primary owner of Lifeblue’s HubSpot CRM administering user setup and design/configuration, customizing objects, profiles and roles, workflows, fields, campaigns, and integrated automation tools.

Build, implement and monitor marketing and sales programs, including campaign set up; email, landing page, and form creation; smart list development; lead scoring, automated lead nurture setup, and optimization; and more.
Develop and optimize relevant nurture tracks and triggered communications at specific points in the lifecycle to drive engagement and revenue.
Continually test and optimize - from A/B testing CTAs and content placements to optimizing lead gen form flows

 

Requirements

BA/BS or equivalent working experience.
5+ years marketing automation experience
5+ years experience creating and optimizing SEO & SEM strategies
Excellent written and oral communication skills.
Highly analytical and able to derive meaning from data through A/B testing and email optimization.
Constant hunger to develop the knowledge base for CRM, Marketing Automation, as well as ensuring SEO best practices and technical updates are properly implemented.
Skilled at staying abreast of the latest SEO search ranking, optimization factors, key algorithm updates, blogs, and best practices, through resources like Moz and Google Webmaster Tools

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