Job Summary

Responsibilities

Achieving and reporting on monthly awareness, trial, traffic, and keyword goals
Developing strategic plans with leadership while simultaneously staying hands-on with daily programs and optimization activities
Leading a small, but experienced digital marketing team across media planning, buying, and execution, SEO, analytics, and integrated campaign management
Guiding the development of digital marketing plans across a variety of channels ensuring a consistent customer experience
Partnering with the communications, product marketing, and website teams to create comprehensive marketing programs and develop integrated campaigns
Acquiring high-quality trials against budget and driving efforts to continuously improve trial conversion rates at each stage of the marketing funnel
Leveraging data analytics as well as ad hoc research to support business objectives
Identifying and championing new tools, channels, tactics, and experiments to drive continued growth

Requirements

You have a minimum of ten years of experience in marketing with a meaningful portion of that time in high-growth SaaS companies, ideally supporting awareness and acquisition strategies for a business with a free trial-to-paid model. Over your career, you have done everything from in-the-weeds tactical daily bid adjustments to the strategic development of integrated programs and campaigns. You are an expert in paid and owned digital channels with a deep understanding of how they work together to drive success. You are also adept at managing large budgets and presenting investment performance analysis to sophisticated leadership teams.

You have a strong data analytics background that you use to better understand the impact of digital programs. You have demonstrated experience in building full funnel campaigns across paid and organic channels and thrive on experimenting and targeting audiences in new ways. The Director, Digital Marketing at Aha! is a player-coach who enjoys leading a small team and providing senior-level planning support. You thrive on helping guide team and business success.