Director of Content and SEO

  • 100% Remote
  • Remote
  • 03 Feb, 2022

Job Summary

Responsibilities

Report and analyze results on key C-level KPIs including share of search, aggregate lead growth, and assist CMO to plan and project monthly/quarterly targets
Ownership of new customer goals from organic channels
Guide and maintain editorial vision across all content and assets
Lead a group of internal and external content creators to deliver ICP (ideal customer profile) targeted and thought provoking content
Plan and prioritize SEO campaigns and content distribution with content marketing, social, and web development teams to deliver quantifiable results
Build the technical SEO team as needed by hiring talented writers, landing page designers, and other SEO resources
Scope and write development requirements for new website features and work with the internal web development team (and/or external teams) to improve on-page technical SEO and drive traffic
Lead A/B testing and optimizing processes to conduct SEO experiments to achieve breakthrough traffic and lead growth at both site-level and keyword-level
Oversee and manage all link development processes and campaigns with internal and external resources
Research and monitor competitor activity and search market industry trends to gain competitive advantage and innovate new strategies
Collaborate with paid media and product marketing teams to identify growth areas in branded and non-brand search
Regularly audit and monitor website performance and work with the web development team to identify, recommend & implement technical SEO maintenance and enhancements


Requirements

5+ years of leadership experience managing SEO with a proven track record of results for agencies or inhouse SEO
Minimum of 3 years managing a high performance content team with emphasis on content and creative
Proven track record of critical thinking, rigorous testing, and macro-level optimization to break through traffic plateaus
Demonstrated ability to communicate data-backed SEO strategy and results with both developers and C-level management
Proven record in and applied knowledge of scalable and non-scalable link building tactics and techniques
Advanced proficiency in Google Analytics, Microsoft Excel, Data Studio, Power BI, and other common reporting platforms
Expert understanding of SEO tools including AHRefs, SEMRush, Majestic, Screaming Frog, Deepcrawl, Google Search Console, and others
Fluent in content and SEO best practices including but not limited to Core Web Vitals, accessibility etc
Experience with video and podcast SEO for YouTube, Wisita etc.
Excellent writing and storytelling skills with a bachelor’s degree in English literature, mass communications, journalism, or business from an accredited college or university
SaaS/Tech industry experience is an asset

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