Job Summary

Responsibilities

We’re seeking an individual who is self-motivated and has a strong writing ability to develop and implement best-in-class content that connects and compels our target audience.
The successful candidate will focus on the support and growth of existing content vehicles/channels, as well as the development of new marketing campaigns and content types. Areas of focus will include:
Editorial strategy and calendar (e.g., managing the blog/newsletter)
Gated content (e.g., handbooks, guides, tip sheets)
Webinars/events
Email marketing (e.g., lifecycle, customer nurture/retention)
Customer marketing (e.g., case studies)
Work closely with the Brand and Product Marketing teams to ensure messaging is effectively conveyed through content efforts
Work in tandem with marketing operations, design, and development teams to develop and launch new content
Present and communicate results on a frequent, recurring basis
Own the impact of their efforts and determine appropriate metrics and goals tied to content

Requirements

Minimum 5-7 years of experience in content and online marketing. Experience working in a B2B tech/SaaS company is highly preferred
Exceptional writing skills, with the ability to creatively and appropriately convey our brand narrative through various content types and marketing channels, with a journalistic approach to the integrity and standards of content production.
Management of an editorial/content team of internal and external writers
Ability to communicate the potential impact content has on business outcomes, and align efforts towards that end. This includes an understanding of marketing metrics and analytics and the ways to help make data-informed decisions
Has the ability to work well under tight deadlines
Is able to work independently and successfully in a fully-remote environment
Proficiency in WordPress, Google Analytics, Asana, and Adobe suite is a plus