Job Summary

Responsibilities

Drive Kinsta’s email customer acquisition and retention strategy.

Build creative, messaging, and content for campaigns using email and automated marketing triggers.

Analyze current email marketing trends and find ways to increase CTA and open rate.

Maintain the health of customer lists and troubleshoot deliverability issues.

Implement dynamic testing for email subject lines, content, and behaviour triggers in Kinsta’s CRM.

Analyze data and metrics to measure and optimize our email campaigns, to improve open rates, deliverability, click rates, and conversion rates.

Requirements:

At least 2-3 years of marketing experience including email marketing, deliverability, testing, and automation.

Knowledge of creative processes and social media marketing.

Excellent verbal, written, and interpersonal communication skills.

Strong English copywriting skills.

Experience with Hubspot email creation, automation, and list management.

Data-driven thinking to analyse data through A/B testing and email optimisation.

Bonus points:

Experience in content creation.

Experience in SaaS or B2B

Experience or interest in design.

Degree or certificate in marketing, advertising, communications or business.