Head of Marketing

  • Remote
  • 02 Feb, 2022

Job Summary

Responsibilities

Create a marketing plan that aligns with Fluorescent's high-level goals and values.
Manage and expand our partnership program by creating long-lasting and meaningful relationships with other members of the Shopify ecosystem.
Take ownership of existing SEO, SMM, product marketing and content marketing at the company.
Build your knowledge of our existing product catalogue so that you can speak about our products authoritatively with Shopify merchants and partners.


In the first twelve months, you will:

Implement your marketing plan with the help of a fixed monthly budget.
Continuously refine your methods using meaningful and up-to-date research and analytics.
Spearhead outbound marketing efforts by appearing publicly as a representative of the company.
Reliably translate your work into sales.
Actively contribute to product planning sessions with the team by reflecting your experiences marketing our product catalogue.
Take ownership of the Fluorescent brand - building our reputation across the Shopify ecosystem.


Relevant Skills

The ability to conduct thorough customer research and to translate that research into an excellent pitch that speaks to real customer needs (ideally in the language of the customers themselves).

Strong written and verbal communication skills, as well as the ability to work remotely and self start. You feel comfortable in front of a camera (for product walkthroughs or webinars) or being interviewed on a podcast (or even asking to be interviewed on one!).

Experience working with Shopify or a similar eCommerce platform is important to performing well in this role. However, relevant experience working as a marketer within a software development context will not be discounted. You should have an appreciation for high-end interface design. Experience working for a design-oriented or design-lead company is considered an asset.

Experience with and knowledge of contemporary SEO, SMM, product marketing and content marketing strategies are required to perform well in this role. Experience with marketing analytics software and modern tracking methods is also required.

Finally, the role requires that you have the skills of a content creator and it is unsuitable to someone who is only comfortable working at a high level. This could be as someone who makes written, video or audio content. Come prepared with a pitch of how these skills might be put to good use within a broader marketing strategy.

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