Responsibilities
Creating and developing our Search growth channel from scratch.
Building out a plan and executing on it to generate organic traffic to our website.
Working directly with the Nomad Insurance Affiliates, Product, Content, Social Media and Communication teams to build and execute the growth strategy.
Implementing effective search engine optimization (SEO) strategies for Nomad Insurance, including backlinks, keyword strategies, and content.
Once this is a proven growth channel, advise other product teams on how they can build out their search capabilities.
Requirements
Understands Search as a sustainable revenue channel.
Can creatively initiate a search strategy for Nomad Insurance that has full potential to turn into an exponential growth channel.
Can lead projects from ideation to implementation, measure success and rapidly adapt.
Knows the latest in SEO “best practices” but can combine that with a first principles viewpoint to develop an ideal strategy for our specific business needs.
Is analytical enough to build SEO reports but strategic enough to use that information to adjust our roadmap rapidly.
Believes they can exponentially grow our Search channel without using paid ads.