Marketing Director

  • 100% Remote
  • Remote
  • 01 Dec, 2021

Job Summary

Functions:

  • Targeting : Target top fresh publications to DeFi audience on facebook, Twitter, telegram, and google.
  • Publications : Publish 2-3 publications in crypto and tier1-2 traditional financial media accordingly to media plan linked to LA growth plan.
  • Smart frontend: : Develop predictive-analytics-based interfaces that change the flow or ads based on the users’ behavior.
  • Influencer and blogger marketing: : Integrate top bloggers and influencers into LATOKEN affiliate marketing programs.
  • Partnerships: : Build partnerships with trading academies, financial institutions, payment providers etc.
  • Funnels: : Develop smart automated funnels (ads based on the CRM funnel stage).
  • Funnel improvement: : Improve the funnel analytics (based on pixel, micro targeting and other tools) to have the best-in-class customer behavior analysis and targeting.
  • Call center: : Build anthropomorphous robot call center to upsell next stages.

Requirement skills and experience:

Hard Skills:

  • 7+ years of experience in fintech/crypto Marketing
  • Proven track record of 5x-10x market share growth in similar industries is a must
  • Experience in AGILE methodology
  • 3+ years of experience in a CMO position (CEO-1 responsible for marketing)
  • Experience in working with big marketing budgets and large scale companies
  • C1 level of English is a MUST. No exceptions. Another widely used language mastery is a plus.

Soft Skills:

  • Team player
  • Ability to think independently, efficiently and fast
  • Eagerness to work in a high-caliber team of professionals
  • Zero tolerance for mediocre performance and excuses
  • Ability to achieve 4x-6x growth with single-digit (%) budget increase

 

Note: Copy and paste the link to your browser to apply

 

Send your Application Letter, Cover letter and CV to:

https://latoken.breezy.hr/p/34c23d33f36401-marketing-director-defi

 

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