Job Summary

Responsibilities:

Own the development of strategic, culturally relevant social media marketing campaigns that contribute to the growth of our business and build love for our brand
Manage all aspects of campaigns from setting overall strategy, overseeing production, and creating distribution plans
Drive growth in followers and engagement across existing and new channels while improving overall sentiment
Lead relationships with internal creative teams, agencies, and platforms to deliver uniquely Airbnb, culturally relevant campaigns that establish the bar for other brands
Pioneer development of a wide range of content forms, including video, text, still imagery, animation, live action and other content forms that best utilize the technology available on any given social media/digital platform.
Cultivate stronger relationships with partner platforms (YouTube, Instagram, TikTok, etc) gaining access to emerging content forms and technologies
Ensure all campaigns are planned, managed, and delivered on time on budget, and that all campaigns meet our standards for creative excellence
Work closely with our Data Science team to integrate and measure the value and impact our social media marketing opportunities and use data to optimize and iterate on the approach

Qualifications:

10+ years in social marketing and content creation
Track record of driving piloting new ideas, measuring the impact and iterating
Examples of social marketing campaigns that show creative excellence
Ability to influence cross-functional teams including comms, product, and brand marketing to enable social-first thinking across organizational lines
Delivers strategic and creative thinking without losing sight of the tactical details
(Preferred) a passion for travel and desire to provide a relevant, inspiring experience to guests and to contribute to building an iconic and lasting brand