Marketing Manager

  • 100% Remote
  • Remote
  • 31 Dec, 2021

Job Summary

Expected outcomes & responsibilities

Own the strategy, development, and execution of customer lifecycle marketing and communications campaigns to drive repeat sales and build loyalty through your managed channels.

Determine the strategy behind contact cadence, frequency and mix across your owned channels to optimize results for customers and leads by delivering the right message to the right audience.

Partner with the Creative & CRM teams to build the daily CRM marketing calendar, with segmentation, testing and versioning needs. Provide insight and guidance based on past performance and best practices.

Support daily execution of emails /SMS/push notifications by coordinating and communicating requirements with the Creative Team, and QAing daily sends & campaign set up.

Lead development and technical implementation of new transactional emails, drip series, triggered emails through constant A/B testing and data-first approach.

Deliver and present weekly and monthly analysis translating data and trends into actionable insights and strategic prioritization of actions.

Manage the entire customer journey from the email, sms or push to the thank you page, defining the onsite boosters/motivators to implement, the coupons and discount strategy.

 

Requirements

7+ years of experience in CRM or Email/Mobile Marketing.

Strong knowledge of HTML (knowledge of XML is a nice to have).

Solid understanding of email fundamentals (CAN-SPAM compliance, deliverability, A/B split testing, etc.) and KPIs.

Solid understanding of mobile CRM channels including SMS & push notifications.

Experience with personalization, segmentation and dynamic content coding for email.

Ability to work independently, as well as productively partnering with cross-functional teams to meet objectives.

Strong data-analysis skills with ability to see the big picture and deep dive.

A customer-centric, analytical and ROI based approach to all decision making.

Creative and relentless problem-solver.

Organized and detail-oriented.

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