Job Summary

Responsibilities
The Marketing Specialist in will provide strategic marketing consultation and guidance to various clients. The Specialist will partner with the Marketing Manager and/or Director to build marketing plans, as well as drive, implement, monitor, and measure results of marketing activities to advance Mayo Clinic’s mission, strategic plan and business objectives.

The Specialist will be involved in the strategic evaluation and tactical execution of marketing activities, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management/sponsorship. The specialist demonstrates a strong understanding of marketing, critical thinking, and strategic counseling.

May involve competitive landscape assessments and recommendations. Represents Mayo Clinic internally and externally. Demonstrates project management skills and the ability to manage projects through the entire project life cycle. Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. Understands and acts independently to drive functional strategies forward to advance Mayo Clinic’s mission, strategic plan and business goals. Builds credibility with peers and internal stakeholders. Assesses opportunities for improvements and demonstrates willingness and ability to adapt to change.

The specialist will develop and execute search engine marketing and paid social media campaigns supporting Mayo Clinic’s campus in Florida. The ideal candidate will have three to four years of experience with Google and Bing paid advertising, as well as at least two years of paid social media experience, digital strategy and budget management. The specialist will analyze data, report, and make optimize recommendations based off performance. Google Analytics, Google Ads certifications and CRO and content strategy experience preferred but not required.

This work is 100% Remote; can work from anywhere

Qualifications
A bachelor’s degree with strong academic performance in a related field, which may include liberal arts, business, marketing, healthcare, or similar field, plus 3 years professional experience in a relevant field.

Additional qualifications
Broad based knowledge of marketing strategies. Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication skills, project management, presentation skills, and interpersonal skills. Proven execution ability, including digital marketing experience preferred. Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. Must be comfortable in a fast-paced and changing environment. Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality. Must be able to work independently and collaboratively to prioritize and drive forward multiple projects. Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity. May require experience with marketing automation, understanding data, surfacing trends, and working with digital and advertising channels. Has a positive influence on others.