Job Summary

Responsibilities

Support execution of integrated B2B campaigns to generate new leads and nurture existing leads across channels (e.g., email using Salesforce Pardot, social media, etc.) and different audiences (brokers/consultants, employers, health plans, partners).
Support execution of B2B2C campaigns to engage and drive utilization among members.
Partner with agency and key members of internal UCM team (e.g., clinical team) to develop B2B and B2B2C content and messaging to be used in paid and organic marketing strategies, including, but not limited to videos, campaign landing pages, blog posts, articles, case studies and infographics.
Lead development and execution of organic social media content and posts.
Write campaign briefs and provide clear guidance and feedback to external and internal partners to initiate projects.
Support execution of website redesign, including SEO optimization, updated site navigation, and messaging.
Execute and monitor performance of paid advertising campaigns, including Facebook ads, LinkedIn ads, and text message campaigns.
Develop print collateral, including flyers, posters, and presentations.
Assist with messaging development across all channels (email, social media, print collateral) and campaigns.
Select and procure appropriate promotional items to align with marketing plans (e.g., items for conferences, events).
Leverage Google Analytics, Salesforce, and other campaign management platforms (e.g., LinkedIn campaign manager, Facebook ad manager, etc.) to understand and report out on campaign performance.
Conduct competitive research, when needed.
Interact with agency and design partners to accomplish work.

Requirements

1-2 years of marketing, communications, or similar experience
Salesforce Pardot or similar CRM platform experience
Paid and organic social campaign execution across social platforms
WordPress
SEO
Content development
Google Analytics