Job Summary

Responsibilities

Launch products & manage go-to-market. You’ll design and implement compelling strategies, involving yourself end-to-end in the product development process; from customer & competitive research, to running the go-to-market process seamlessly to drive adoption and sustained engagement.
Own product positioning and messaging. Crypto moves at light speed with an ever-growing number of new consumers entering the space. Storytelling is what you do best to bring about top of mind awareness to match consumers with our various products.
Cross-functional project management. Execution requires a huge multi-functional effort, and collaboration and effective communication is what you do best to produce integrated, relevant, and cohesive marketing campaigns that deliver against business impact and campaign objectives.
Be responsible for the day-to-day marketing and product communications to consumers, ensuring we’re communicating in a consistent manner.

Requirements
Strong passion and belief for the cryptocurrency space
+6 years of Product Marketing or Product Management experience, ideally some experience in fintech, crypto/web3.
Powerful storyteller: written, verbal, and visual – you can slice, dice, and distill a narrative from a complex data set into an executive summary
Passion for writing everything from website copy to blog posts announcing new features / products to simple, quick tweets.
Live and breath data. You form hypotheses backed by data to ensure marketing campaigns drive ROI. You validate impact through experimentation and product and campaign metrics to determine next steps.
Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention
Happiest being a self-starter and ability to be ready to roll up your sleeves and get things done. You effectively operate as the CMO for the projects you own, addressing complex problems with innovative solutions.