Responsibilities
Design and execute the core audience go-to-market strategy at all levels
Develop and constantly refine the value proposition, differentiated benefits, use cases and business outcomes
Work cross-functionally to architect our industry audience and support new product/features launches
Drive compelling omni-channel customer facing content, sales assets and customer stories
Source third party event organizations, media outlets and associations targeting our audience to support the field team globally and locally
Drive cross-functional, integrated programs with Content Marketing, Digital, Field Marketing and Brand teams to build awareness and increase consideration among a dedicated audience
Partner with PMM to increase adoption of specific content and ensure a constant feedback loop to drive future content needs
Qualifications
4+ years of marketing experience – Product, Demand Gen, Consulting
At least 2 years experience in B2B enterprise software
Ability to connect technical concepts with customer value and express it succinctly for business purposes
Ability to craft clear and compelling messages as well as willingness to roll up your sleeves to build externally-facing assets and internal deliverables
Highly-proactive, self-starter capable of independently leading several projects with limited direction
Strong presentation skills with the ability to educate and inspire small groups and conference audiences
Strong communication and collaboration skills to work cross-functionally with multiple teams
A love for storytelling in a simple, thoughtful, and visual manner