Senior Product Marketing Manager

  • 100% Remote
  • Remote
  • 18 Feb, 2022

Job Summary

Responsibilities:

Project manage all product launches and lead the development of positioning + messaging for new products, so our target market (and our whole company) understands exactly what we’re releasing and why it’s so amazing.
Own the ongoing development of our buyer personas and user personas, performing field research as necessary to ensure we’re always empathizing with our customers and prospects.
Conduct competitive research to understand industry trends and potential product gaps, then translate those learnings to the product team to help prioritize our roadmap and refine our approach.
Be a product evangelist for Marketing: Help the Demand team plan campaigns that nurture new leads, work with our Content team to develop content that elevates our brand as a thought leader, and serve as a product spokesperson during select industry events and important customer meetings.
Help our Sales team solve real customer problems: Distill your insights into one-pagers, decks, ROI calculators, and other tools that enable our sales team to better tell our story and explain Zipline’s value.


Requirements:

At least 2-3 years of relevant Product Marketing or Product Management experience, preferably in SaaS.
A strong understanding of SaaS-based solutions and product marketing best practices and a passion for technology.
Comfortable in a rapidly growing environment that demands a combination of technical product knowledge, storytelling and positioning skills, and the ability to influence across multiple functions levels and in our company.
A stellar communicator with exceptional writing skills, able to easily consolidate sophisticated ideas into clear, succinct executive summaries.
Proficient in G Suite and skilled with (or willing to learn the ins and outs of) Basecamp, Slack, Miro, and ProductBoard.
Self-motivated, dependable, dedicated, and passionate about making a difference.
Retail experience not required, but a huge plus!

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