Job Summary

Responsibilities:

Develop the strategy and roadmap for organic search growth.
Maintain the site and serve as the primary point of contact for site changes and publishing.
Audit and implement a robust SEO strategy in collaboration with content strategists and subject matter experts.
Conduct A/B testing and regularly audit our website to improve user experience and conversion rates.
Review and optimize existing content for SEO-best practices.
Track organic traffic patterns, site visibility, and other health metrics.
Create a measurement strategy for the site that defines which KPIs will be measured, how they will be measured, and how performance will be communicated.
Ensure that the website reflects Jobble’s brand guidelines and create a website style guide.
Project manage key initiatives for the website, serve as point of contact for both internal and external partners for the website.
Work with our Content Manager to plan new content with organic search potential in mind.
Carry out competitor research and analysis.
Keep pace with the changing SEO landscape and refine best practices accordingly.
Ability to contribute to content as a creator on occasion.

Qualifications:

Bachelor’s Degree
5+ years experience in content or website management role (managing website as well as driving traffic)
Experience with high traffic, SaaS, signup websites
Strong experience with SEO fundamentals
Experience working with CMS such as WordPress
Experience with website/SEO tools such as Hotjar, Google Optimize, Optimizely, SEMRush, etc
Strong data mindset and experience with tools such as Looker, Amplitude, Google Analytics
Understanding of search engine optimization and current best practices.
Moderate understanding of HTML & ability to troubleshoot code.
Working knowledge of JavaScript and SQL
UI and UX skills and experience
Interactive writing/editing skills and experience in working with multiple stakeholders in a fast-paced, deadline driven environment
Exceptional communication and collaboration skills. Can clearly articulate ideas, frame problems and offer solutions
Google Analytics Certified a plus. Tag management certification is also a plus.