Job Summary

Responsibilities

Work alongside the marketing team to develop, implement, and manage our social media strategy
Liaise with the sales team to understand customers’ needs, likes and dislikes, and find creative ways to address common trends and increase product knowledge on our social media channels
Research current benchmark trends and profile our target audience
Grow social media community through organic outreach strategies, focusing on an engaged community base
Post relevant and engaging content across our social media platforms → Facebook, Instagram, Linkedin, Twitter, Pinterest, etc.
Help build campaigns, track engagement, and define KPIs
Act as the brand’s voice in the community: Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Manage distribution of our WeTravel Academy content via external social media channels, industry groups, community forums, etc.
Track and monitor social media distribution metrics, including reach, engagement and community sentiment, to increase WeTravel’s online community

Skills

Detailed knowledge and expertise around all social platforms
Highly experienced in B2B social media marketing, campaign management, content creation, and distribution
Excellent copywriting and communication skills
A good eye for designing and visual elements to make us stand out from the crowd
Advanced knowledge on design platforms such as Photoshop, Canva, or Illustrator
Experience with social media monitoring tools, including but not limited to: Meltwater, MOZ, Cision