Job Summary

YOUR ROLE

This is a dynamic role where you will be a player-coach building, leading, mentoring a team supporting campaign operations: set up, tracking, delivery, and debugging. You need not just be an expert in our internal tracking systems, but quickly read through advertisers’ vendor documentation, find a solution, and clearly communicate the answer to the vendor/advertiser and internal teams. You will dig in to find problems while becoming a subject matter expert on all platforms, then teaching best practices to your team and cross-functionally. A large part of this role will be recruiting, hiring, and training an international team so the ideal candidate has had success doing this before.

SUCCESS LOOKS LIKE

• Creating a repeatable process for building, setting up and testing tracking urls across all campaigns
• Ensuring proper tracking and reporting for all inbound and outbound clicks with our advertising partners
• Reconciling reporting between our internal tracking platforms and external client platforms
• QA and setting up new creatives, offers, asking and answering questions to ensure everything is rendering as expected then teaching these best practices to the team you build
• Providing feedback and task work to account managers and sales while ensuring your team does the same
• Communicating directly with clients to ensure campaigns are set up seamlessly
• Conducting investigations when there is a campaign discrepancy or malfunction
• Reviewing platform documentation and internal product setup to find areas of improvement then taking next steps to close the gap
• Being responsible for analyzing server logs and making sure we are receiving the correct data
• Communicating with internal stakeholders on product improvements and process efficiencies to impact company output and revenue.
• Analyze ad hoc performance reports and make recommendations to the delivery and success of the campaign.

WHAT YOU NEED TO SUCCEED

• 8+ years of ad ops experience and expertise in digital advertising (required) and programmatic (nice to have) ecosystems
• 4+ years of experience building advertising/media operations teams
• Experience with Postback URL tracking required
• Proficient in setting up CPC, CPA, CPL, CPI, CPM, and Ping Post offer types
• Experience with Tune, CAKE, Appsflyer, Adjust or similar tracking platforms
• Proficiency in SQL, HTML, javascript, XML, and JSON are nice to have
• Comfortable reading and understanding technical documentation
• Experience using Looker, Tableau, Google Analytics or similar BI tools
• Experience with multi-event applications a plus