Job Summary

Responsibilities:

• Contributes to overall marketing strategy by understanding and leveraging social media as a means to identify and acquire new business.
• Conceptualize and create social media campaigns and strategies from idea phase through implementation and success metrics.
• Provides guidance and support on how clients (and their staff) should use social media on their personal profiles.
• Utilize outreach tools, such as LinkedIn Sales Navigator, to identify and reach out to potential clients and convert them into prospects.
• Help us “get into the head” of our clients and create and post relevant and informative updates.
• Work directly with clients (both via meetings and email communications) on the execution and completion of deliverables.
• Participate in weekly team and monthly team meetings as well as client calls.
• Bring new ideas to the table for better servicing.
• Schedule daily, weekly & monthly content in alignment with outlined social media marketing plans and goals.
• Create, edit, and publish social media captioning to include grammatically correct content and appropriate hashtags.
• Create specialized campaigns for client promotional events including webinars and speaking engagements.
• Understand and keep up-to-date with current posting trends and algorithms in relationship to a variety of client industries including but not limited to: financial, construction, government contracting.
• Stay up to date with changes in the social media landscape.

Desired capabilities:

• Strong and proven background in growing followers for small businesses.
• Knowledge and experience in the practice of social sales
• Ability to prioritize multiple clients and manage deadlines
• Experience working with a variety of brands and clients
• Some video editing and graphic design capabilities are desirable but not required
• Strong and demonstrable experience with the following social media platforms:
  • LinkedIn
  • Twitter
  • Facebook
  • YouTube
  • Instagram
  • Google My Business
• Experience with the following tools:
  • WordPress
  • Google documents
  • Project management software such as AirTable
• A great (and somewhat snarky) sense of humor.

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Send your Application Letter, Cover letter and CV to:

https://springinsight.com/about/were-hiring/