Job Summary

Responsibilities

Develop and execute Birdie’s marketing communication plan that supports the business strategy, while building and reinforcing our brand positioning amongst target stakeholder groups (care prescribers, care providers, carers, industry bodies).
Drive a high level of meaningful visibility for Birdie online and offline through press, industry events and activities, high profile health tech conference & digital platforms.
Partner with the Growth Marketing and the Product Marketing team to positively impact the demand generation, customer activation and retention activities.
Drive thought leadership initiatives (articles, whitepapers, podcast webcasts, speaking engagements) to be shared on Birdie’s own platforms as well as those of industry influencers.
Manage press & media relations.
With support from our Growth Marketing team, consistently measure, quantify and demonstrate the success of strategic communication campaigns.
Manage the PR agency and the content team to drive strategic communication initiatives towards relevant, newsworthy pieces and exposure.
Identify key trends (through internal, secondary, previous primary research) that inform strategic marketing plans.

Requirements

You have 5+ years experience in B2B brand marketing, marketing communications or related fields.
You have excellent written and oral communication abilities, including presentation skills.
You have experiences managing PR agencies to deliver meaningful visibility impact.
You have a proven ability to plan, collaborate and execute across disciplines including digital and content marketing, channel marketing, events and sponsorships, as well as driving social and traditional media and a sound understanding of internal communications.
You are able to act as a brand and communications adviser internally, with a passion to deliver intelligent, creative work in collaboration with various teams for measurable success.
You enjoy working independently and in a collaborative team-oriented environment, without direct authority over all resources.
You have strong organisational skills and proven ability to manage time-critical projects (planning, scheduling, monitoring), working with internal and external resources.
You are experienced in the healthcare, technology, social care industry or have a broad knowledge of the health tech industry including trade bodies and press & media.
You are comfortable juggling multiple priorities, love solving unstructured problems and enjoy designing and implementing processes in a rapidly growing organisation.
You are resourceful, optimistic, tenacious and agile.
You are a strong communicator and great people manager.