Job Summary

Responsibilities

Define and shape target audience, positioning, messaging, and creative execution across the customer journey, partnering across our marketing, sales, and product teams
Collaborate cross-functionally to synthesize market, customer, product, and competitive inputs into a customer-centric, omnichannel marketing plan that optimally communicates the value of TutorMe to our B2B target audiences
Create content (e.g., sales enablement documentation, case studies, press releases, website copy, blog posts, etc.) that clearly articulates how TutorMe benefits partner organizations, with an emphasis on K-12 school districts and higher ed institutions
Serve as an expert on our customers, competition, and the broader edtech marketplace, synthesizing customer, product, and market insights and identifying new opportunities for research and analysis that can inform our strategy and GTM
Identify and seek new channels to reach our target audiences and determine appropriate messaging strategy
Keep multiple projects moving forward simultaneously and on schedule in a fast-paced startup environment

Requirements

3-5 years of product marketing experience, defining and driving new products, features, benefits, and ideas toward market launch rollout—particularly with multiple audiences in mind
Experience within edtech and/or marketing directly to K-12 district decision-makers and influencers
Analytical and metrics-driven, comfortable digging into data and gleaning insights
Demonstrated understanding of messaging strategy, user experience, and persuasive marketing techniques in driving engagement with new or existing features or benefits
A solid understanding of the complete customer product lifecycle and customer segmentation
Experience with gathering and utilizing customer insights
A demonstrated record of partnering cross-functionally across teams and levels, influencing stakeholders across the organization to achieve business results
Excellent project management skills with proven ability to successfully manage and execute multiple projects with different priorities and stakeholders
Self-motivated and desire to work autonomously
Experience pitching ideas to C-Level executives
Strong communication and interpersonal skills
Expert working knowledge of Google Workspace, especially Slides and Docs; experience with Adobe Creative Suite is a plus
Proactive, entrepreneurial style; eager to take initiative in a fast-paced, dynamic environment
Excited to help improve student success outcomes in education