Job Summary

Responsibilities

Become an expert in our employer branding products and how they meet the needs of recruiting and employer branding teams. Understand how developers and technologists engage with employer branding solutions and educate our prospects and customers.
Create clear, differentiated messaging and positioning for our employer branding products.
Manage go-to-market strategy and product launches. You’ll work cross-functionally with Product Management, Marketing, Customer Success, Sales and Community teams.
Research and understand the competitive landscape.
Define the pricing strategy for our employer branding products.
Own the development of marketing and sales collateral. Manage internal and external resources to produce these assets.
Partner with Sales, Sales Enablement and Product to deliver sales training and programs.
Package available audience data and insights for pitch decks, RFPs/RFIs and marketing collateral.
Partner with Demand Generation to develop programs and campaigns that generate awareness and drive demand for our employer branding products.

Qualifications

3-5 years of product marketing experience with an AdTech/employer branding/digital media product.
Experience managing product launches, product messaging and positioning, competitive analysis, marketing and sales collateral development, and sales training.
Experience partnering with Product, Sales/Sales Enablement, Customer Success, Demand Gen and Design teams.
Excellent writing and communication skills. You’re comfortable presenting to sales teams and customers.
Experience analyzing and using data to tell a story.
Technologies you have used or feel confident you can learn: Google Sheets and Slides, Google Analytics, Salesforce, Looker, Google Ad Manager