Job Summary

Responsibilities:

Set the strategy and be the growth visionary for the marketing team in support of our overall revenue growth goals
Develop, manage, and execute strategies for Inbound marketing, Paid Search, Display, Paid Social, Email, Account-Based Marketing, Direct Mail, Content Syndication, Sponsorships, Events, Webinars, and more
Accelerate pipeline and revenue growth through creative and effective marketing campaigns
Launch integrated, cross-channel, marketing campaigns and launching new and unique channels to hit targets
Build and maintain monthly and annual forecasts of key metrics (MQLs, Pipeline, Revenue) by channel and continually measure, analyze, and report on performance
Lead, mentor, and grow a high-performing growth marketing team while ensuring alignment between all marketing functions as well as our sales, partnerships, and customer success teams
Manage demand generation budget to deliver against goals and increase ROI across channels
Oversee development, execution, and scaling of impactful cross-functional marketing programs with sales, partnerships, customer success teams
Effectively manage external agencies

 Requirements:

8+ years of experience in growth marketing/demand generation roles in B2B SaaS
5+ years of experience working for a hypergrowth B2B SaaS company in a growth marketing or demand generation leadership role
Proven expertise in creating, executing, and optimizing advertising/marketing efforts across multiple channels (Search, Display, Social, Email, Account Based Marketing, etc.)
Advanced knowledge of best practices in B2B/SaaS demand generation: marketing automation, marketing/sales funnel, lifecycle stages, lead nurturing, lead scoring, landing pages, microsites, conversion rate optimization, etc.
Expert understanding of MarTech tools including: HubSpot/Marketo/Pardot, CRMs, Google Analytics, Google Ads, LinkedIn Ads, and related technologies
Confident, creative leader with strong project management and communication skills
Must have experience being directly accountable for high-growth monthly Pipeline, and Revenue targets
Analytical, and data-driven; uses data to gather insights to inform decisions
Proven ability to effectively managing large marketing budgets across multiple channels
Experience building effective customer and partner marketing programs
Experience growing companies to hundreds of millions in ARR with 100% YoY growth through marketing efforts