Job Summary

Responsibilities
Own CRM user profile fields structure and evolution
Set up triggered messages based on existing events
Be the subject matter expert for all email marketing efforts
Assist in creation, revision, and QA of marketing campaigns across multiple clients
Establish and manage targeting and list segmentation strategies.
Develop test and learn plans to optimize KPI’s
Provide recommendations based on trends and insights to Marketing, Product, and Design teams
Ensure compliance with consumer protection laws (CAN-SPAM, CCPA, TCPA, GDPR, CASL, etc.)
Report on campaign performance and identification of new opportunities

Requirements
2+ years of experience in lifecycle/email marketing with a B2B brand
Experience in user database management, subscriber attributes, and the scheduling of email campaigns
Strong project management and prioritization skills
Has a good understanding of what engagement, retention and upsell campaigns are
Experience with Marketo (or comparable email marketing platforms)
Experience with A/B testing
Ability to work cross-functionally and manage various stakeholders
Core understanding of subscription products and self-service sales preferred
B2B experience required; SaaS experience is a plus