Job Summary

Responsibilities
Manage our digital marketing strategy – including identifying channels, launching tests, and directing agency resources, as needed
Create, deploy, and optimize digital marketing campaigns across platforms
Manage and execute our retargeting strategy across platforms
Report on effectiveness of paid media campaigns, including creative learnings
Develop plans and forecasts for paid acquisition programs, enabling ROI optimization
Partner with the broader marketing team to align on strategy, content, deployment, and measurement of campaigns
Test and Optimize. Daily A/B tests are the name of the game.
Roll-up all channel metrics into actionable insights and demonstrate campaign ROI.
Manage SEO initiatives, including regular reporting and recommendations
Stay current on trends and best practices in all digital marketing channels, especially paid acquisition tactics

Requirements
You have strong working knowledge of Facebook Ads Manager, Google Ad Words, programmatic, and tag management (Google Tag Manager)
You have strong analytical skills, including advanced Excel
You’ve got business acumen and the ability to understand the needs of different audiences
You have solid problem-solving and project management skills – you can manage multiple channels and projects
You can prioritize between short-term demands and long-term needs
3+ years of relevant work experience, including specific experience at scale in digital channels (paid social, display, or video)
You have a strong understanding of omni-channel marketing and messaging strategies
You’re curious, inquisitive, and you challenge the status quo
You’re a confident critical-thinker that can jump into many different problems, markets, and situations and come up with tactical recommendations
You have strong problem solving and analytical ability, with a “test & learn” mindset
Ability to multi-task and work in cross-functional, fast-paced environments with the pressure of multiple deadlines
Excellent team player, who values other views and can earn stakeholder confidence quickly
Experience and desire for working in a start-up environment, contributing to developing business infrastructure, and aggressively scaling a high growth business