Job Summary

Responsibilities:

Market intelligence—be the expert on our buyers, who are they, how they buy, and their key buying criteria
Understand the competitive landscape—be an ongoing expert on our competition and how they are positioned
Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas
Understand and document our buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn
Develop a content strategy for target personas for both prospects and existing customers
Assist the Marketing team in developing a marketing plan for the products you support, including key activities to support the retention of existing customers and the acquisition of new customers
Plan the launches of new/updated products and features, and manage the cross-functional implementation of the marketing launch plan
Understand and support our sales channels; develop internal assets and external collateral and teach them how and when to use them

Experience and Qualifications:
5+ years of product marketing experience with at least 1 year of experience in a market-facing role
Experience working in an agile high-growth B2B SaaS environment
You have worked closely with and have a technical understanding of the concepts important to developers & product roles
Proficient in using data to influence marketing and general business decisions
Familiar with marketing & sales tools including CRM’s, WordPress, Google Data Studio, and Google Analytics
Power-user of networking tools such as LinkedIn and Twitter
Exceptional ROI-tracking skills, able to prove what is (or isn’t) working and effectively communicate our progress internally
Must be a solid copywriter and presenter
Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties. Team player!