Attention to detail that is unmatched, except perhaps by your ability to self-manage.
Ability to context-switch between client, campaign, and tactics.
Ability to get your hands dirty and regularly look above the “weeds” to drive strategic improvement that moves the business forward.
Ability to collaborate with the user experience team to share learnings, conduct research, and produce intuitive and delightful campaign experiences.
Ability to create campaign reports that tell a story with data.
Ability to define and analyze metrics that determine the success of campaigns.
Articulate speaker and clear thinker when managing clients; having an opinion and willingness to be vocal with clients and the internal team
Growth mindset, strategic thinker, finger on the pulse of the changing digital landscape, capable of evaluating and proposing new opportunities for clients, Grasp, and the LG team.
Responsibilities
Creating strategic media plans and campaign overviews
Launching paid media campaigns across digital platforms like Facebook, Google, Linkedin, Twitter, etc.
Leading client calls about campaign performance and creative concepts
Monitoring daily campaign performance, and optimizing, testing, implementing various ad iterations and campaign strategies
Evaluating additional resources to help us scale (freelance, part-time, full time)
Creating content, funnels, and messaging
Managing client relationships and serving as a primary point of contact for one or more clients
Identify and implement opportunities to improve efficiencies and streamline processes
