Job Summary

Responsibilities

Department Operations
Take the reins of day-to-day marketing department operations in support of the company’s current and long-term overall objectives and goals

Customer Lifecycle & Product Marketing Roadmaps
With dexterity and persistence, research and analyze goals, metrics, data, user feedback, and market trends to strategize and improve our product marketing roadmap and customer-centric marketing (omg, so many buzzwords)

Tinker & Conquer
Experiment, adapt, and implement new strategies by analyzing platform performance metrics, conducting A/B experiments, and testing new platform features as they become available

Systems & Tools
Discover and vet efficient services, tools, processes, and workflows for managing ongoing marketing activities. Then, integrate, automate, and optimize tools, systems, and workflows to improve monitoring and on-the-fly adjustments to projects as necessary. 

Reports & Strategy
Prepare regular reports and asynchronous presentations on marketing efforts, goals, metrics (e.g., ROI, KPIs, and other applicable acronyms, etc.), and budgets. Provide information about where we’re kicking ass, where we’re having our asses kicked, and the actions we’ll take moving forward

Requirements

eCommerce Experience 
A deep understanding, proven skills, and previous success with presenting, promoting, and selling products on Amazon, branded direct sales, or other online retailers or eCommerce platforms
Technological Fluency 
An understanding of technology and easy adaptability to new software applications and cloud services
Meticulous Digital Organization 
Exceptional digital communication and organization skills without supervision – while ensuring nothing slips through the cracks. (Nearly 100% of your ongoing work will be computer-driven)
Proficient & Experienced
Degree in either marketing, advertising, public relations, or communications — or equivalent proven experience
Successful Track Record 
Must have successfully marketed and launched a product before and have a proven understanding of product marketing strategy and analysis, product positioning to target consumers, product messaging development, competitive analysis, and product differentiation among others