Job Summary
About this role:
We’re hiring a Lifecycle Marketing Manager to play a critical role in reimagining and implementing proactive client communication journeys across the Wealthsimple client base.
This role is both technical and creative where you’ll work on the strategy and execution of end-to-end lifecycle marketing initiatives, coordinate with product leadership and lean into improving the product ecosystem, and partner with lifecycle marketing leadership to build a world-class team, including hiring, managing, and developing one or more direct report(s).
The ideal candidate is one who can think “client first”, who can balance multiple projects simultaneously without sacrificing on quality, and who understands the interconnected technical and creative elements of consumer performance marketing programs.
You’ll be joining our multidisciplinary Growth organization where you’ll work with stakeholders from Product, Engineering, Design, Data Science, Communications & Engineering and other growth and lifecycle marketers like yourself.
In this role, you’ll have the opportunity to:
- Represent the Lifecycle Marketing team as a dedicated SME to one or more business units; you will be the steward of lifecycle strategy and campaign performance for your assigned product(s)
- “Manage up” with business leaders & cross-functional partners in identifying, scoping, and prioritizing high-impact customer communication opportunities; maintain your own project backlog & experiment/optimization plans, properly allocating your team’s resources to drive business results
- Supervise one or more Lifecycle Marketing Specialists in planning & executing campaigns across a variety of channels (esp. email and mobile push) including segmenting target audiences, orchestrating multi-channel journeys, and reporting on performance
- Ideate & experiment on lifecycle strategies/tactics to drive activation, retention, engagement and cross-sell of users within Wealthsimple’s product ecosystem (eg. promotions, incentives)
- Collaborate with data scientists & analysts to assess campaign and program performance; proactively surface data-informed opportunities for experimentation or improvement; regularly report on program impact, client behaviours, and experimental results/learnings
- Partner with lifecycle leadership to drive process improvements, champion marketing automation best practices, and mentor & develop junior team members
We’re looking for someone who has/is:
- 5+ years experience in lifecycle marketing, marketing automation, or other strategic marketing roles; demonstrated experience independently leading strategic initiatives required, supervisory/management experience highly desired
- Strong understanding of customer/lifecycle marketing strategies, email marketing best practices, leveraging & activating customer data, targeting & treatment personalization, strategic cohorting & audience segmentation
- 3+ years hands-on experience using marketing automation tools/ESPs (e.g. Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and experience implementing new marketing technology solutions a plus; demonstrated ability to rapidly adapt to new tools and processes
- Solid analytical skills (e.g. Excel, Periscope, Tableau, Looker, etc.) with the ability to independently form data-informed hypotheses and identify gaps in acquisition, activation, or retention funnel communications to be addressed in lifecycle channels
- A thoughtful critical thinker with proven success in working with cross-functional teams (e.g. Marketing, Product, Creative, etc.) to define & solve business problems
- Naturally collaborative and empathetic — both with colleagues and on behalf of clients
